Below are tables presenting the types of campaign use cases eligible for registration within the United States A2P 10DLC framework. It's important to be aware of the maximum limits for campaigns per use case outlined in the current regulations.
- 100 for Non-Profit and Government Brands
- 200 for Private and Public Profit Brands
Standard Campaign Use Cases
Below is a comprehensive list detailing the standard campaign use cases set to debut upon the launch of registration for US A2P.
Table 1: List of standard campaign use cases
|
Campaign use case (registered on your Messaging Service) |
Description |
| 2FA | Any authentication or account verification such as OTP |
| Account Notifications | Notifications about the status of an account or related to being a part of an account |
| Customer Care | Support, account management, and other avenues of customer interaction |
| Delivery Notifications | Information about the status of a delivery |
| Fraud Alert Messaging | Messaging about potential fraudulent activity such as spending alerts |
| Higher Education | Message campaigns from colleges, universities, and other education institutions |
| Marketing | Promotional content such as sales and limited time offers |
| Mixed | A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message. NOTE: Low-Volume Brands are eligible for the Low-Volume Mixed use case detailed below. |
| Polling and voting | For conducting polling and voting, such as customer surveys. Not for political use. |
| Public Service Announcement | PSAs to raise audience awareness about a given topic |
| Security Alert | Notification of a compromised system (software or hardware related) |
Special Campaign Use Cases
There are some use cases that carriers consider "Special," with additional requirements and (in some cases) different fees. These include Charity / 501(c)(3) Nonprofit, Emergency Services, and Political use cases, among others.
Low-Volume Use Cases
In addition to the standard "Mixed/Marketing" use case, there is a separate Campaign use case designated as "Low Volume Mixed"– this option supports the same multiple use cases, but has a lower monthly fee than a standard Campaign and is fixed at the lowest throughput tier below, regardless of your Trust Score.