This FAQ relates to the US A2P 10DLC Campaign registration changes w.e.f January 26, 2023.
What is changing?
Commencing from January 26, 2023, a manual vetting process will apply to all newly registered US A2P 10DLC Campaigns (including Standard, Low volume standard, and the upcoming Sole Proprietor 2.0). Alongside registration, a one-time $15.75 campaign verification fee will be levied.
Why is this change happening, and is this a LeadConnector-specific requirement?
This represents a universal shift aimed at enhancing the Campaign Vetting procedure to mitigate spam, fraud, and undesirable messaging, safeguarding SMS as a reliable communication medium in the United States. Every messaging provider handling A2P Campaigns is mandated to undergo this vetting process.
Note: We are collecting the campaign verification fee and will pass that along without markup to our telecommunications partners. The cost is not levied by us directly.
How do the new fees fit in with existing registration fees?
The below table details the existing registration fees and new registration fees:
| Sole Prop (upcoming) | Low Volume Standard | Standard (Upcoming) | |
| Existing Fee | |||
| Brand registration fee (one time) | $4.2 | $4.2 | $4.2 |
| Monthly campaign fee (monthly recurring) | $2.1 | $1.5-$12 (depending on the use case type) | $1.5-$12 (depending on the use case type) |
| New fee | |||
| Campaign verification fee (one time) | $15.75 | $15.75 | $15.75 |
How will this affect Campaign Vetting?
Upon initiation of the vetting process, any newly submitted Campaign will transition into a "Pending" state, remaining so until completion of manual vetting and approval. Only after full approval of the Campaign can customers transmit compliant messages via the A2P route.
What will determine whether a Campaign passes or fails this vetting?
To help ensure your Campaigns are approved in this vetting process, please follow these best practices in A2P Campaign Approval.
Will I get my $15.75 back if my Campaign fails to vet?
Unfortunately, the $15.75 Campaign vetting fee cannot be refunded. However, our Telephony System is currently streamlining an accelerated pre-screening procedure to identify any potential issues before the Campaign undergoes external vetting. Stay tuned for further updates on this development.
Are existing Campaigns affected by this change?
At this time, only new Campaigns are affected by this change. If this changes for existing Campaigns, we will communicate any new vetting requirements.
Are monthly recurring fees affected by this change?
No, recurring fees remain the same and are based on the campaign use case.
Does this new vetting process and $15.75 fee also extend to “post-approval” Campaigns like Agents/Franchise and Proxy? If yes, does it occur before the carrier approval, after the carrier approval, or instead of the carrier approval?
Yes, it applies to post-approval Campaigns. It happens after carrier approval.
What can I do if my campaigns are rejected?
Contact the support team so that the LC phone specialist team can help you fix your Campaign registration / re-submit a new Campaign which will result in additional charges.
Are there exceptions to these changes?
Toll-free messaging remains an attractive alternative to A2P 10DLC. Toll-free messaging does require a verification process but does not rely on Brand and Campaign registration.